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Gender Enforcement at Five Megahertz

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I’very thought this for a long time, too. Disturbing.

the big board

A picture from an old Lego advertisement from 1981 has been going around lately that shows how toy marketing has changed in the last thirty-five years. I recommend reading this article from 2014 where the woman that girl from the ad grew up to become talks about what she thinks about toy marketing today. It’s an interesting article and includes the original ad if you haven’t seen it.

As someone who grew up in the 70’s and 80’s, I can say that what Lego did was not unusual. EZ-Bake Ovens had a boy on the box along with a girl or two. Battleship had its “G-4. It’s a Hit!” box with a girl turning the tide in her losing game against a boy. Compare that box to the mid-sixties box. Sure, there was potentially contaminating”girl stuff” that boys like me would avoid, at least when any other boys were watching, but I really…

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About easilyriled

My mom was Edith, my dad was John. I have a brother, who is Shawn. I have many friends and allies and mentors in my life. I'm white, over-educated, working in a field for which I am not yet trained, messy, funny, smart, lesbian, feminist "Not the fun kind", as Andrea Dworkin said. But I, like the feminists I hang with, ARE fun. Radical feminism will be the roots of our shared liberation. Rejection of sex-stereotypes (gender) and male domination will give us wings.

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